Placing an order:

GENERAL:
- One address per order
- We do not take phone order
- All orders are through online store, they can purchased in authorized online reseller which is Amazon

DISCOUNT:
a. Seasonal Discount
   - During holydays
   - Kit that expires a certain date
b. Ongoing email campaign discount
c. "Non-23andme" Discounts
 
DISCOUNT: Multi-kit discounts
- US, Canada, UK, EU -20% off each additional kit of the same service
- ROW -20% off each additional kit added to single order


PRODUCT AND SHIPPING CHART
*products and shipping chart (IHC)*

3 Types of Outbound shipping
1. Outbound Standard Shipping
2. Outbound Expedited Shipping
3. Outbound Express Shipping
*all region that falls in express type of shipping requires a signature

- Disclaimer for ROW regions before proceeding to checkout stating that health reports are not included in the results.

Address verification: 
"Shipping address verification" (macro)

Payment Options
- Paypal Credit and Discover are accepted in US
- American Express (AMEX)
- Visa
- Mastercard
- Apple Pay is available in US store on Safari browser

*USD is charge on other regions

-If customer is seeing a SITE ERROR or still continues to experience difficulty, escalate to Tier 1 Advanced Ops for further investigations.

Order confirmation: when successful orders, the customers are taken to a confirmation page that includes M
- confirmation is send on order email address listed.
- Customers can cancel orders WITHIN 60 MINUTES after ordering.

Shipping confirmation email - once shipped from our warehouse
- If US, CA or ROW ship US order email incudes tracking number
- If 

PACKING SLIP
- does not show billing address, purchaser or cost

REFFERAL PROGRAM (US and Canada)
- customers can receive a 20$ Amazon Gift Card (if relative or friend purchased HEALTH + ANCS KIT)
$10 gift card (ANCESTRY + TRAITS KIT)

If phone referral: information or walkthrough
If emails: TIER 1 REFFERAL
https://refer.23andme.com


FSA/HSA BACKGROUND (only application in US)
FSA- Flexible spending account
HSA- Health savings account
- Health + Ancestry service is eligible for FSA/HSA benefits