RETENTION

Is the process of engaging existing customers to continue by buying products from Equifax instead of cancelling. Retention offers are also known as " saves". HOW MANY SAVE ATTEMPTS SHOULD YOU PRESENT

KB search key words- Sales: Save (Retention) offer matrix

Make a first save attempt - include educating the customer on the value and feature of the product.

For Active-Duty Military service member customers, there is no save attempt, instead proceed with the cancelation process.

Make a Second save attempt only if the customer:

Seems interested in the offer or unsure of keeping their product. Has not indicated that they do not want to hear anymore or want to hang up the call.

Save - Education Save - Discount

Type of save Save Credit - free 1 month Save Offer - 50% off for 12 months