ACCESSORIES ON EIP: HOW TO POSITION

Accessories on EIP: How to Position Page ID: 09c22

Latest page updates

On this page:

Personalized Questions to Ask Tune in and Look/Listen for Cues Common Customer Profiles Overarching Features & Benefits Sample Positioning Statements Recommendations for a Complete Solution Overcoming Common Hesitations Important links Personalized Questions to Ask "How are you currently protecting your phone from damage?” “How do you plan to protect your new phone?” “Have you ever had a phone (or tablet) fall & break?” “How do you listen to music in your day to day?” Working out (headphones), Gatherings (speakers), etc. “What activities do you enjoy on your time off?” Tune in and Look/Listen for Cues References a certain amount they must spend today on phone & accessories Customers on a budget or looking to save Customers who are ‘Brand fanatics’ for a particular manufacturer & their ecosystem Says they are hard on phones, or they are clumsy or forgetful Children/pets in the background Common Customer Profiles Budget conscious customers Customers who recently purchased a device (both upgrade & new lines!) Customers completing insurance or warranty claims Parents (for them or their children) & Students Small business owners Overarching Features & Benefits Bundling accessories & breaking it out into 12 months doesn’t put an additional financial strain on the customer Receipt for warranty information is saved on our system for 1 year Minimizes the need to file an insurance claim saving the customer from having to pay the deductible or even worse having to purchase a completely new device! Buy with confidence: T-Mobile is an authorized retailer for ALL of our accessory manufacturers. Sites like Amazon and eBay are NOT warranty (even if displayed on box) and will NOT be honored with the accessory manufacturers. Single shipment: When ordered together, the accessories will ship in same box as phone Sample Positioning Statements Benefit of Accessories on EIP: “We can make protecting your device easy by breaking up the cost on your bill interest free – sound good?” Benefit of 12-month EIP on Accessories : “Since we went ahead & added those accessories on your bill, after 12 months your bill will reduce by $XX” Minimize the ‘sticker shock’ of the Total Cost: “I’m glad you’re keeping device protection on this new device. I also recommend a case & screen protector since you get lifetime screen protector replacements with your coverage when you buy with T-Mobile.” Combine the phone/accessory EIP to close the sale: “We want to ensure you are protected right out of the box, we can add a screen protector & case to your order for XXX a month. Let’s get your investment protected.” Recommendations for a Complete Solution Case / screen protector Relevant lifestyle accessories (speakers, headphones, etc.) Protection<360> or Basic Device Protection Overcoming Common Hesitations “I know you didn’t want to spend $___ of dollars on accessories today but we can split up the total cost (interest free) on your bill, so you will only pay $___ today. You just purchased a $___ phone & I’d hate to see it have accidental damage that could have been prevented with one of our durable cases & a screen protector ” “I hear from far too many customers who didn’t protect their device & are stuck paying hundreds of dollars for a broken device they can’t use, not to mention the cost of the new phone.” “Yes, I see you have device protection which is awesome. What's even better is when you get a screen protector from T-Mobile, your Protection<360> allows you to get your screen protector replacement for the lifetime of the phone!”