ADD A PRODUCT GTIN-- Global Trade Identification Number -- UPC, EAN and ISBN a. UPC- Universal Product Code - 12 digit codes b. EAN- European Article Number - international market place to US and Canada - 13 digits c. ISBN- International Standard Book Number - books that older than 1967 don't have ISBN - issued before Jan 01, 2007 consisted 10 digits or the ISBN 10 codes - issued after Jan 01, 2007 consisted 13 digits or the ISBN 13 codes ASIN-- Amazon Standard Identification Number -- can't be found in products; provided by the amazon system -- 10 long characters that usually begin with BO -- in media products usually includes digits only MEDIA PRODUCT-- BMVD/ Books Music Video and DVD To create a listing in a particular ASIN needs to follow the process ADDING A PRODUCT STOCK KEEPING UNIT (SKU)- provided by the Selling Partner - - same product have also same ASIN but need to create a different SKU ********* HOW TO ADD AN EXISTING PRODUCT 1. Navigate the ADD THE PRODUCT/ CATALOGUE. 2. Search for the item by product identifier/ ASIN. 3. Click SELL THIS PRODUCT. 4. Product Information 5. Confirmation message ********** INTRODUCTION TO THE DETAIL PAGE a. product image b. product title c. brand name d. price e. bullet points- brief description of the item f. buy box/ add to cart/ buy now g, more buying choices h. product description- more information i. product information- technical description j. ASIN Detail page can be controlled by: 1. Different Selling Partners 2. A Single Selling Partner 3. Amazon SP have reconciliation score: Internal: GFIX, US CE GL, QUERY EDITOR, SELLER SUPPORT; Selling Partner: BRAND REGISTRY, GOLD/ PLATINUM, PROFESSIONAL, INDIVIDUAL ; Retail: FC, RETAIL SP have a RECONCILLATION SCORE: a. INTERNAL b. SELLING PARTNER IIDP- Incorrect Information on the Detail Page OUR POLICY IS TO ACT WHEN INFO ON THE DP: - is incorrect - violates DP rules - misleading info - grossly deviates from our category style guide - negative feedbacks STEPS IN UPDATING: 1. UPDATE MANAGE INVENTORY PAGE - submitting a correction - 15 mins to 6 hrs. on updating **********