FORDA WOW – AAL/PROMOTION
The Big Chart of Awesome
1)Acknowledge the Customer!
2)Celebrate the Recommendation
3)List a Benefit (sample)
1)"Since you've been with us for [# years]"
2)"You qualify for [product name] with no/little down-payment"
3)Apple Watch: "It's the perfect partner to your iPhone"
1)"I want to share a good tip with you."
2)"I see here that you can get a great deal on [state product]"
3)SyncUP Drive: "It is an anti-theft device, and it comes with free roadside assistance!"
1)"...I think you deserve to hear about something cool."
2)"...at a great discount."
3)Magenta Max/GO5g: "You get all the awesome benefits you have now plus, you get unlimited high definition video streaming!"
1)"I don't want you to miss out."
2)"I would be really mad at myself if I didn't let you know about this sweet deal..."
3)Tablet on Us: "You can get a new tablet today, so you can enjoy videos on a larger screen and play all sorts of games, for free."
1)"You've been great to work with. Before I forget I wanted to let you know..."
2)"I'm glad we were able to get your issue resolved so quickly! I have more good news too! Did you know..."
3)New Galaxy Note: "The new Galaxy phone has a large, edge-to-edge display that let's you see the fullest colors, and it is one of the fastest phones ever made!"