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American Disabilities Act (ADA)

Ticketmaster, on behalf of its clients, strives to make it as easy as possible to purchase accessible seating tickets for venues across the country.

This module will provide an overview of ADA, the guidelines for accessible seating, and the best practices for communicating with our fans.

Objectives: Describe the American Disabilities Act (ADA)

Apply the best practices when using People First Language professionally and respectfully about disability issues

Identify Ticketmaster’s guidelines for accessible tickets

Demonstrate the steps in selling accessible tickets

What is the ADA? The Americans with Disabilities Act (ADA) is a landmark law that ensures people with disabilities have equal rights and opportunities. Its purpose is to prevent discrimination and guarantee access to public spaces and services, including ticket sales for events.

People with disabilities enjoy live entertainment, but sometimes need accommodation that allows them to attend.

To be protected by the ADA, one must have a disability or have a relationship or association with an individual with a disability. The Americans Disabilities Act of 1990 guaranteed equal opportunity for people with disabilities in public accommodations, commercial facilities, employment, transportation, state and local government services and telecommunications.

3 Things to Know:

  1. ADA is a regulation and not a ticket or seat; Refer to the tickets as accessible ticket and not ADA when communicating with a fan.

  2. We sell accessible tickets, not accessible seats; Accessible ticketholders often sit in a wheelchair.

  3. Accessible tickets must be made available through all distribution channels ; Tickets must be available to purchase online or by phone, including any sales (presale, special promotions).

When speaking to a fan, you should refer to tickets as? Accessible tickets

Which of the following is a requirement for selling accessible tickets under the ADA? Accessible tickets must be available through all distribution channels, including online and by phone.

Hidden vs. Visible Disabilities

Visible - disabilities are often immediately apparent and may prompt direct accessibility measures.

Hidden - disabilities may not be immediately noticeable but fans still need tailored support and understanding.

The ADA recognizes a wide variety of disabilities, each with its own unique needs and considerations. Explore each type below to better understand the fans you may support.

Vision Loss - Fans with vision loss could be blind or have limited sight.

Speech Disabilities - Fans with speech disabilities may have difficulty communicating thoughts, ideas and feelings verbally.

Wheelchair Users- People who use a wheelchair will bring a standard wheelchair or scooter.

Brain Injury - People with traumatic or acquired brain injury may have short-term memory loss. They may have trouble concentrating on the order process.

Hearing Loss - People who are deaf or have limited hearing may need to check out hearing devices, use teletypewriters (TTY) to purchase tickets, use assistive listening devices, ask about captioning or request the performance with interpreters.

Limited Mobility - People who have limited mobility may use a walker, cane, oxygen unit or require bariatric seating. They may require accessible seating or easier access to certain areas.

Ticketmaster Guidelines

Accessible Ticket Types:

WHEELCHAIR ACCESSIBLE - These tickets are for fans who use their own wheelchair to attend the event. The fan will not be assigned a seat, but there will be a designated area designed to accommodate their wheelchair and provide easy access.

LIMITED MOBILITY- Limited mobility tickets are intended for fans who may use canes, crutches, or have difficulty walking long distances.

SIGHT AND HEARING- These tickets are reserved for fans who have vision or hearing impairments.

COMPANION TICKET - Companion tickets allow friends or family members to sit with fans who require accessible seating. These seats are located next to or near the accessible ticket holder.

ADA Qualifiers and Sell Codes

  1. COMPAN (COMPANION) Sell Code: 01 This code is used for companion tickets, which are reserved for individuals accompanying a fan with an accessible ticket.

  2. WCACC (WHEELCHAIR ACCESSIBLE) Sell Code: 02 Use this code when selling tickets specifically for fans who use their own wheelchair at the event.

  3. LMTMOB (LIMITED MOBILITY) Sell Code: 03 This code is for tickets intended for fans with limited mobility who may need seats close to entrances or amenities.

  4. SIGHTH (SIGHT/HEARING IMPAIRED) Sell Code: 04 Apply this code for tickets reserved for fans with vision or hearing impairments, ensuring they receive appropriate accommodations.

Summary

This module focused on the American Disabilities Act (ADA) and its significance in preventing discrimination against individuals with disabilities. It also highlighted the importance of respectful communication and accessible ticketing practices.