Jim McCann grew 1‑800‑Flowers.com Inc. from a single flower shop into a billion-dollar retailer, driven by connecting people and celebrating life’s moments.

1‑800‑Flowers.com Inc. includes a variety of well-known brands—like Harry & David®, Cheryl’s Cookies®, Shari’s Berries®, and Simply Chocolate®—offering unique gifts for every occasion

*Understanding the American Customer*
-- Learning Objectives --
1. What defines American consumer culture.
2. Why gifting is such a meaningful tradition.
3.What U.S. customers expect when they buy and receive gifts.
4. How cultural understanding helps you communicate, sell, and serve more effectively.

-Americans buy with both heart and mind.
-Gifting is emotional, it’s how people connect.
-Customers expect speed, quality, personalization, and empathy.
-Confidence and convenience create trust and loyalty.

*ATLAS Brands Overview*
18F -F5
*(Smiles Guaranteed)
SHARI'S BERRIES -F5  
*(Happiness Delivered)
18B -F5
*(Gift Baskets That Deliver Heartfelt Moments)
POPCORN FAC *****
*(Every Occasion Deserves a Celebration)
SIMPLY CHOCOLATE -F5
*(Celebrating the Love of Chocolate)
FRUIT BOUQUETS -F5 
*(So Much Fun. So Much Yum.)
CHERLYS COOKIES *****
*(For Life's Delicious Moments)

*Understanding Occasions & Customer Emotions
Connecting Gifts to Meaningful Moments*

1. Identify key gifting occasions and the emotions customers associate with them.
2. Explain how customers interact with the ATLAS brands and their shopping behaviors.
3. Navigate our websites to locate products by occasion, dietary needs, and categories.
4. Differentiate among the main product types available across ATLAS brands.
5. Select suitable products based on occasion and customer preferences.

*The Emotions Behind Every Occasion*

Birthday-
What Customers Want to Express:
 joy, celebration, appreciation, cheer, happiness

Sympathy-
What Customers Want to Express: 
support, comfort, compassion, peace, remembrance

Get Well-
What Customers Want to Express: 
care, encouragement, hope, positivity, strength

Anniversary / Love & Romance-
What Customers Want to Express: 
love, connection, intimacy, appreciation, passion

Just Because-
What Customers Want to Express:
surprise, spontaneity, joy, kindness, affection

Seasonal Occasions -
What Customers Want to Express:
celebration, warmth, festivity, cheer, gratitude