Hi there 👋

I’ve read through your brief, and this is more than a normal WooCommerce website. The main issue here is the size and measurement logic. Your customers are not just browsing, they want to quickly know if their equipment will fit inside a case. If that part is not done right, the site may look good but it will not work the way it should.

You are also dealing with used stock now and new stock later, so the product setup has to be done properly from the start. If this is not handled well, the site will need to be rebuilt again in the future. This is where many projects like this fail, especially when measurements are added as plain text instead of something customers can search with.

There are a few ways to build this, but the two that really make sense are using WooCommerce with advanced filters or building custom logic inside WooCommerce. The advanced filter option is faster, works well, and fits your timeline, while still allowing upgrades later when new stock is added. A fully custom setup gives more control, but it takes more time and costs more. Because of your deadline, starting with advanced filters and setting it up for future growth is the smarter move.

I recently worked on a similar project for Redline Equipment Co., where customers were returning items because they thought they would fit but they did not. After rebuilding the product data and filter system around real measurements, that problem was fixed and buyers felt more confident.

Since this project has already been delayed, the focus should be doing things cleanly and in the right order. First the structure and logic, then the user experience, then the design, with new stock built but hidden until you are ready to launch it.

Before we move ahead, I just want to check a few things. Should the size search allow a small margin or only exact fits? Do used products need condition levels or just used and new? And when new stock is added later, should it use the same filters or be kept separate?

If this matches what you have in mind, we can move fast and finally get this done properly. 🤝