1.) Let customers know our freshness guarantee.

"We guarantee that all floral arrangements will stay fresh seven days after delivery."

2.) Define terminology that the customer might have misunderstood.

Direct ship products will be shipped in a box and need to be arranged once delivered."

3.) Give additional product information so the customer knows what to expect when their gift arrives to their recipient.

Our pears are shipped before they are fully ripe and will usually require a few days at room temperature to fully ripen."

4.) Provide an additional description of the item and its components that you feel will benefit the customer.

"This is our best-selling spring bouquet and one of my favorites! It's inspired by the traditional, hand-tied arrangements from European flower markets. It has hot pink roses, yellow Asiatic lilies and carnations, and lavender daisy poms."

5.) Help reassure customers about their orders.

"You can track your order on our website."