SH Executive Summary

Introduction: Name & purpose of organization Company description: Objectives, mission and vision, departments, team/founders Unique selling point: your value proposition or what makes your solution different Proof: Research and feasibility studies, SWOT analysis, stuff like that. Competition/Market analysis: target market and competitors overview.

EXECUTIVE SUMMARY.

Introduction. Savanna Honey was registered in May 2019 by Fortress Ojike and Ephraim Ojike, visionary and passion driven entrepreneurs. With the aim of meeting the daily human need of healthy feeding through the richness of the African Savanna.

Objectives.

1. Boosting food security in Nigeria by providing the Nigerian food market with healthier options.
2. Maximising the great potential of the African Savanna through modern agriculture.
3. Boosting the Nigerian economy through food exports and providing gainful employment.

More than 80% of honey consumed in Nigeria are imported and Nigeria Currently doesn't export honey to established international market. Reason being that ; Most Nigerian honey are harvested under unhygienic conditions and also poorly packaged Due to the local production and processing methods used. And Low production capacity of farmers.

This is why we use modern beekeeping practices that meet international standards. We don't only focus on great packaging, we strive to ensure that our honey itself is of great quality. This is why we manage our own beefarm to ensure that we are 100% in control of the quality of our honey from farm to factory. We will also ensure a stable increase in our farm capacity.

The vision is beyond beekeeping and Honey production (and as such the name will be changed to Savanna Foods co.). It's about ; Meeting the daily human need of healthy feeding by maximising the richness of the African Savanna

• Providing National food security. That is, all Nigerians, at all times, having physical, social, and economic access to sufficient, safe, and nutritious food that meets their food preferences and dietary needs for an active and healthy life.
• Achieving Economic sustainability. That is creating uninterrupted economic growth in Nigeria through utilising agriculture and the limitless opportunity it provides.

I truly believe that agriculture is key to unlocking Nigeria's economic potential.

There are 3 major departments Farm Factory Marketing

All departments will be supervised by the founders

Fortress Ojike and Ephraim Ojike

Unique Selling Point -Maintaining Top Notch Quality of all our products. -Incredible and attractive packaging for all our products. -Constant promotion aimed at creating brand visibility, brand acceptance and brand loyalty. -Target Marketing: Identifying the sub groups of our target market and concentrating our marketing strategies for each sub groups.