House Rules: - Attendance Log in in MyHR before 5 minutes and log out as the trainer - Respect and Communications - EOP only (make english a habit) - Avoid side conversation (Avoid opening other tab, do not open a unnecessary tab) 1-800-Flowers.com Inc. Vital Choice Wolferman's 1. Identify the key milestone 2. Identify and recognize the family brands 18F began nearly 50 years ago, when Jim McCann, the founder, opened one flower shop with a big dream - to help people connect and celebrate life's special moments. - Around 1980s the 18F opened their branch at Manhattan - Jim McCann, Founder and Chairman of 18F. He is Innovator, Philanthropist, and Visionary. - He is driven by a belief of human connections. Family Brands - Floral and gift arrangements - Gourmet food and gifts - Personalized keepsakes CEO, Adolfo Villagomez ○ He became a Chief Executive Officer in May of 2025. ○ He's leading the 18F ○ Digital innovator, proven leader, strategic visionary. 18F includes a variety of well-known brands- like HD, Cheryl's Cookies, Shari's Berries, and Simply Chocolate- offering unique gifts for every occasion. American Consumerism and Culture Understanding the American Customer 1. What defines American consumer 2. Why gifting is such a meaningful tradition 3. What US customer expect when they buy something Buying gifts is mixed between emotional and practicality. It is a way show appreciation. American lives in a fast-paced environment. So they expect quick, reliable, and quality. American consumer values emotional and practicality when buying something. Customers expect speed, quality, personalization, and empathy. Confidence and convenient can create a loyal customer. Harry and David Brands Overview - Harry and David x - Vital Choice h - Wolferman's Bakery W Key occasions ○ Birthday ○ Seasonal Occasions ○ Anniversary Product code suffixes: - HD- X - VC- H - WB- W Masterlist - The Masterlist is a product database it is one of the most important tools available to you for answering customer's product questions. - CCS- Customer Care Suite - SSC- Sales and Service Intranet Always use the Masterlist as your first resource for: - Contents - Shipping methods - Storage and cooking instructions Note: Masterlist is not tied to the inventory Masterlist Search Options - The Masterlist Search has options for both basic and advanced searches Knowledge Base - Knowlegde base is a centralized hub for effective providing information from resolving queries and cases. ○ It easily search for articles Tips on using the knowledge base - Use filter to narrow down your search results. - Use keyword not questions. - Leave punctuation out of it. - Try synonyms and brand or product terms. - If it's still not working, click for trouble-shooting tips. Smart Search Check - Use the book icon - Search smart - Scan, don't skim - Refine search - Give feedback - Favorite articles Knowledge Articles: flex delivery- KA 03504 Terms and condtions for celeb passport- KA 03596 Voice, email, chat verification, processes for sales and services- KA 01610\ Harry and David New Hire Sales CCS2 Launching CCS2 "VCC Agents" within the window apps is the program that allows Account Name: spi-camba@1800flowers.com Password: Believe&Achieve#77 Note: It is important to verify the customer before processing