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Beauty of Excellence
(AS Beauty New Hire Training & Performance Management Guidelines)

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AS Beauty Portfolio

Family
- Bliss (1996) - Spa-to-shelf, Self-care
- Laura Geller (1997) - Ageless Beauty
- Cover FX (1999) - Clean Custom Coverage
- Mally (2005) - Pro-Performance Glam
- Julep (2007) - Effortless k-Beauty

 Now, 3 main focused brands
- bliss (skin care)
- Laura (for 40+ yrs old women)
- julep (Korean Beauty Products)

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Laura Geller (1997)
- based on NYC
- longest serving QVC beauty
- 40 to 65 yrs old women
- "Never Too Old to Go Viral."

Artisanal Baking Process
- Baked Formulas in single factory in Italy
- baked 24 hrs in terracotta tiles, yielding a weightless, cease-resistant powder that flatters mature skin

"Try before you buy" program
Cx can order up to 4 products with $0. They can try the product for free in 14 days, if it doesn't work, they can return it within that 14 days only without being charge. But if they failed to return, they'll get charge for it. If they decided to keep it, they'll get charge after 14 days. 

We can help them place an order, but in 'Try Before You Buy" they have to do it on themselves since we have limited access/options. 

- first product: Face contouring kit

Best Selling products
- Baked Balance-n-Brighten Foundation
- Cult Classics Full Face Kit (6pc)
- Baked Blush-n-Brighten
- Spackle Skin Perfecting Primer
- The Best of the Best Face Palette
- Jelly Balm Hydrating Lip Color

- No. 1 Brush: Retractable Kabuki Air Brush
- about Kabuki brush: it is better to use when swirled

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JULEP Beauty (2007)
- founded in Seattle (2007)
- By Jane Park
- inspired by Korean Beauty products
_ "No rules, no overwhelm" philosophy
- busy women 
- primary: 30+, secondary: 50+

Best selling product
- eyeshadow 101 creme-to-powder
- when pencil met eyeliner
- It's Balm Full Coverage Lip Crayon
- So Awake Radiant Complexion Booster
- Brow 101 Waterproof Pencil + Gel
- length matters mascara

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BLISS (1996)
bridges the gap between professional spa treatments and daily self-care
- 30+ years old
- all about skincare
- founded in NYC' SoHo by Marcia Kilgore
- Spa-to-Shelf Origin
- Clean & Cruelty-Free Promise
- The Blissgirl Identity

Best Selling products
- Eye Do all things brightening eye gel
- lemon & Sage Body Butter
- Block Star Daily Mineral SPF 30
- Clear Genius Cleanser
- BlissPro Liquid Exfoliant
- Bright Idea Vitamin C face Serum

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2 Tools
Shopify (The E-Commerce Hub)
- for processes (track order, payments, refunds, inventory, and secure cx data profiles)
Kustomer (The Communication Hub)
- to connect to cx (for immediate resolution

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AS Beauty
- based on NYC
- founded in 2019 by original founders of Elf Cosmetics

5-7 business days
- delivery timeframe

1-3 business days
- order processing

3 days
- expediting

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Phase 1: The Digital Storefront
- Banner (Sales, Promo, Discounts: upper part of the website)
- Bottom-right chat

Anatomy of the Product Page
- Shade selection logic
- Includes
- Details & Ingredients
- How to Apply & FAQS
- Reviews

Purchasing pathways
- add to bag
- try before you buy


Phase 2: The Product Experience


Phase 3: The Transaction


Phase 4: Post-Purchase