Every customer pays the same price for the product. Down payment costs are unique to each customer's account. Things such as tenure and type of device program can vary by customer.  Thankfully, it's just a small portion of the entire device cost upfront and the great news is your payments each month will be smaller.

We truly hear your concern about the cost. The downpayment depends how high end the phone is, account tenure, the storage of the phone and the available device credits that your account can finance. The good thing about it though is that your monthly installment for the device is lower and this will help you keep your monthly bill as low as possible as well. Shall I take care of your order today?

Upon complete review of your account, I can see here that you indeed were able to get your previous phone before without down payment. This is due to your available equipment credit being sufficient to the price of your previous phone. However, the system recommends a down payment this time because you still have existing EIPs aside from this. No worries! Down payments are actually deducted to your monthly installments and it will definitely make your monthly installments lower! Was I able to clear things up for you?

I'm excited for you as well to get the phone with $0 down payment. However, down payments vary depending on several factors like account tenure, payment standing, equipment credit available on your account, as well as the full price of the device you'd like to get. Based on the cost of the device some down payments are higher, making your monthly cost more affordable.