Sales and Service

[1-800 Flowers.com] Our family of brands offers a wide variety of gifts, from fresh flowers and plants to gourmet treats, chocolate, baked goods, and fruit arrangements.

1‑800‑Flowers.com Inc. includes a variety of well-known brands—like Harry & David®, Cheryl’s Cookies®, Shari’s Berries®, and Simply Chocolate®—offering unique gifts for every occasion.

Jim McCann grew 1‑800‑Flowers.com Inc. from a single flower shop into a billion-dollar retailer, driven by connecting people and celebrating life’s moments.

In 2025, Adolfo Villagomez became the first CEO outside the McCann family, bringing extensive experience in digital strategy and business growth.

7 Family of Brands to be handled [Floral 5] 1-800 Flowers.com Sharis Berries Simply Chocolate 1-800 Baskets.com Fruit Bouquets

Cheryl's Cookies The Popcorn Factory

[American Consumerism & Culture]

Learning Objectives: What defines American consumer culture. Why gifting is such a meaningful tradition. What U.S. customers expect when they buy and receive gifts. How cultural understanding helps you communicate, sell, and serve more effectively.

Why do you think people in the U.S. spend money on gifts like flowers, chocolates, or baked goods even though they don’t last forever?

People in the U.S. often spend money on gifts like flowers, chocolates, or baked goods because these items create emotional impact, even if they don’t last long. These gifts symbolize care, affection, and thoughtfulness, and they help people express feelings that might be hard to put into words. Americans value the experience and the moment a gift creates—surprising someone, celebrating an occasion, or showing appreciation. The joy, connection, and memories that come from giving or receiving these gifts often matter more than how long the item lasts. In many cases, the emotional meaning behind the gift is what truly endures.

Understanding the American Customer

• American consumers buy with heart and mind. They seek both meaning and convenience.
• Gifting is emotional. It’s how people express care, comfort, and celebration.
• Customers expect speed, quality, personalization, and empathy.
• Confidence and convenience make emotional purchases feel secure.
• Every interaction is a chance to create connection, and connection builds loyalty.

[Atlas Brands Overview] Objectives:

• Get to know the ATLAS brands and what makes each one unique.
• Learn about key products, top-selling occasions, and brand strengths.
• Build confidence in talking about products and helping customers choose the perfect gift.

The 7 Brands

• 1-800 Flowers.com
• Shari's Berries
• 1-800 Baskets.com
• The Popcorn Factory
• Simply Chocolate
• Fruit Bouquets
• Cheryl's Cookies

1-800 flowers.com offers an original floral arrangement, plants and unique gifts for birthdays, anniversaries, everyday moments and seasonal holidays.

1-800 Flowers Overview

• For 45+ years, 1-800Flowers.com has helped people connect with original flower arrangements, plants, and thoughtful gifts for every moment.

How was 1-800Flowers.com Began

• Founded in 1976
• Headquarters located in Jericho, New York

1-800Flowers.com Fun Fact -100M Stems delivered annually

• 90= floral varieties, 100+ plant species
• 5,000+ local florists in BloomNet

Most Common Occasions

• Everyday Occasions (Birthday, Anniversary, Get Well, Funeral)
• Mother's Day
• Valentine's Day

Popular Flower and Plants

Flowers -Roses -Lilies -Daisies -Sunflowers -Tulips

Plants -Succulents -Orchids -Rose Plant -Bonsai -Gardenia

The Emotions Behind Every Occasion

Birthday What Customers Want to Express: joy, celebration, appreciation, cheer, happiness

Sympathy What Customers Want to Express: support, comfort, compassion, peace, remembrance

Get Well What Customers Want to Express: care, encouragement, hope, positivity, strength

Get Well What Customers Want to Express: care, encouragement, hope, positivity, strength

Just Because What Customers Want to Express: surprise, spontaneity, joy, kindness, affection

Seasonal Occasions What Customers Want to Express: celebration, warmth, festivity, cheer, gratitude

[How Customers Shop with Our Brands] "Phone & Catalog" Traditional shopping with a personal touch

• Many loyal customers of Cheryl’s Cookies and The Popcorn Factory receive seasonal print catalogs at home. These catalogs inspire purchases — and most often, customers call in to complete their orders with an agent. 💡 Most catalog customers complete their purchase by phone.

"Website & Third Parties" Online ordering from brand sites and partners

• Customers also shop directly on our brand websites or through partners like Amazon, DoorDash, Instacart, QVC, and from product features on programs like Good Morning America. These orders are often placed without agent help, but agents may assist with questions or issues after the order is placed.

"Mobile" Convenient shopping on your phone

• The 1-800-Flowers.com brand offers its own mobile app for customers to place orders, track deliveries, and manage preferences. Additionally, the Celebrations Passport® app allows customers to shop across all our brands in one place. This app provides convenient features like order tracking and notifications.

"Retail Stores" Physical locations for select brands

• Some customers prefer visiting physical stores. Cheryl's Cookies has retail locations in Ohio and New York. 1-800-Flowers.com has over 125 retail locations nationwide and growing, making it easy for customers to shop in person.

Note: We cannot service orders that are purchased at a retail location.

[ATLAS Brands' Websites]

1-800-Flowers.com - https://www.1800flowers.com
Cheryl’s Cookies - https://www.cheryls.com The Popcorn Factory - https://www.thepopcornfactory.com Shari’s Berries - https://www.berries.com Fruit Bouquets - https://www.fruitbouquets.com 1-800-Baskets.com - https://www.1800baskets.com Simply Chocolate - https://www.simplychocolate.com

Lesson Summary Customers shop by occasion and use website tools like product codes and filters to find the perfect gift quickly. There are seven ATLAS brands, each known for unique products like flowers, cookies, berries, popcorn, and gourmet baskets. Gift bundles combine items from multiple ATLAS brands, offering customers thoughtful options. Customers choose gifts based on emotions connected to occasions such as birthdays, anniversaries, sympathy, and get well wishes. Subscription and club programs provide recurring gift options that keep customers engaged and coming back. Understanding these emotions helps you recommend gifts that truly fit the moments

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