Hi Roger, hope you’re well.

What you’re building reminds me of work I’ve done with senior leaders in health and social care who had strong ideas and lived experience, but needed a clearer voice and structure to show up as true thought leaders rather than just being present online.

Hence, I’d approach this less as social posting and more as shaping a consistent narrative across content, podcast, and publications but do you think your main goal right now is  authority building, audience growth, or supporting your PhD research, which of those? 

Will help turn your videos, insights, and leadership themes into clean, professional content, and I'm suggesting laying the groundwork for a podcast that feels purposeful and aligned. do you like already have people in mind for guests, or would introductions and outreach be helpful instead?

For editing, I’d keep things polished and credible rather than trend-driven and are these short clips, long-form conversations, or both? 

And for articles, are you aiming at academic-adjacent outlets or broader leadership platforms?

If you’re open to it, I’m happy to hop on a quick call to align on direction would that be useful? 

This feels like an ongoing partnership rather than a one-off, so a monthly retainer around £900–£1,200 would make it worth it.