Course Overview -Identify Harry & David brands and their unique characteristics. -Understand the occasions and emotions that drive customer purchases. -Navigate the Harry & David brands websites efficiently to locate products and information. -Recognize key products and what they are best known for, including gifts, gourmet foods, and seasonal favorites. Harry and David: Life is a Gift, Share More. Vital Choice: Healthy, Natural, Convenient. Wolferman's Bakery: (Weather it's around the table or in the great outdoors.) Always Open, Always Good Harry&David Key Facts: -America’s premier choice for gourmet gifts since 1934, offering fresh fruit and expertly crafted gift baskets. -1,700+ acres of land dedicated to growing premium fruit. Approximately 14,000 tons of pears harvested each year. -Approximately 14,000 (15,000) tons of pears harvested each year. Vital choice: Built in 2001 by Alaska Fisherman Mission: -Promote health and wellbeing through natural, sustainably harvested seafood. - Support Wild salmon resources and the people who harvest them. -Operate with integrity and strong ethical principles. -Continously improve ideas, products, and customer satisfaction. Wolferman's Bakery 1888: 110+ years of baking -Since 1888, Wolferman's Bakery has upheld a tradition of excellence, crafting premium baked goods using time-tested recipes. 200+ Delectable Offerings -from signature English Muffins to specialty treats like, bagels, scones, and waffles, Wolferman's Bakery offers more than 200 indulgent selections. 14M+ Muffins Shipped Each year. -Customers can't get enough of our wide variety of English muffin flavors - from classic sourdough to blueberry, there's something for everyone. Lesson Summary: -Since 1934, Harry & David's focus has been delivering expertly crafted products backed by an extraordinary experience and unparalleled service, value, and variety. -Vital Choice is built on a foundation of sustainability and diversity. -Wolferman's Bakery delivers baked goods using the same delicious recipe the company was founded on over a century ago. -Our guarantee is the strongest in the business and sets us apart from our competitors. Understanding Emotions for Key Occasions: Birthday: -What Customers Want to Express: joy, celebration, appreciation, cheer, happiness Seasonal Occasions -What Customers Want to Express: celebration, warmth, festivity, cheer, gratitude Seasonal Occasions: -What Customers Want to Express: celebration, warmth, festivity, cheer, gratitude Anniversary: -What Customers Want to Express: love, connection, intimacy, passion, appreciation Harry & David: -Wine -Truffles -Gift Baskets and Towers -Gourmet Meals -Celebrations and special occasions -Gifts that include wine, chocolate, or gourmet meals Vital Choice: -Seafood -Salmon -Shellfish -Sustainable and health conscious options -Seafood, shellfish, or salmon gifts -Healthy eating or sustainable food options Wolferman's Bakery: -English Muffins -Scones -Waffles -Pastries -Breakfast gifts or morning treats -Recipients who enjoy baked goods Lesson Summary; -Each brand has unique strengths that match different customer needs. -Matching the right brand to the occasion and emotion creates a meaningful experience. -Customers’ emotions drive their gift choices — pay attention to what they want to express. -Listening carefully and connecting products, brand, and emotion helps you make the perfect recommendation. (Navigating Our Brands) Understanding Customer Shopping and Website Navigation: How Customers Shop with Our Brands: -Phone & Catalog Traditional shopping with a personal touch -Website & Third Parties Online ordering from brand sites and partners -Mobile Convenient shopping on your phone -Retail Stores Physical locations for select brands Medford, Oregon (Main Store) - Harry & David CLUBS- 3,6,9,12 months Harry & David product ends with X Vital Choice H Wolferman's W Vital Choice Many—but not all—Vital Choice products on the website include product labels, nutritional information, and storage and thawing instructions. Lesson Summary: -Customers shop in many ways — by web, phone, catalog, mobile, or in stores — and knowing this helps match gifts to their needs -Key website features like the search bar, account/sign-in button, and chat option are easy to locate. -Product codes help find items quickly. Brands are identified by the last letter: Harry & David = X, Vital Choice = H, Wolferman’s = W. -Product pages show important details: product name, images, price, size or flavor, delivery info, descriptions, total weight, special features, and add-ons. Discover the Products Behind the Brands; Learn Each Brand's Key Products and Strengths: What we offer in Harry & David: -Gift Baskets & Boxes -Chocolates & Sweets -Fruit & Pears -Bakery -Gourmet Food -Wine -Pantry -Flowers & Home Wine - Article KA-01230 Cheese - Article KA-01056 Fruits - Article KA-01440 32692X 27298X 30994X VItal Choice: -Wild Salmon -Wild White Fish -Canned & Pouched -Marine Supplements -Premium Meats & Meals -Food, Seasoning, & Organics -Subscriptions & More Understand Our Products Your Guide to Salmon, Supplements, Shellfish, and Canned & Pouched Products: -Vital Choice offers a variety of seafood and wellness products, including wild salmon, shellfish, supplements, and ready-to-eat products. -Use Article KA-01886 to find product information and answers to common customer questions. What we offer at Wolferman's Bakery: -Gift Baskets & Boxes -English Muffins & Bagels -Pastries & Baked Goods -Gourmet Food & Pantry -Monthly Clubs Understand Our Products: English Muffins - Article KA-03619 Storage and prep - Article KA-04864 Lesson Summary: -Each brand has unique offerings — Knowing what each brand sells helps you match gifts to customer needs. -Highlight standout products — Focus on key items like wine, cheese, and fruit; English muffins; and seafood to guide recommendations. -Understand preparation, storage, and serving — Details on how products are enjoyed help you provide useful, accurate advice. -Connect knowledge to customer choice — Using what you’ve learned about products ensures every recommendation feels informed and personalized.