CELEBRATION PASSPORT

Course Overview

1. Understand the purpose, benefits, rules, and restrictions of Celebrations Passport. 2.Explain how customers can sign up for Passport, including via the app. 3.Identify situations where offering Passport adds value and know when to avoid offering it.

Introduction to Celebrations Passport Purpose & Value Celebrations Passport® is an annual membership that offers free standard shipping and no service charges on eligible gifts across the 1-800-Flowers.com Family of Brands plus exclusive member offers and seasonal surprises throughout the year.

How Customers Sign Up *Customers can join anytime while shopping: *On the Product Page, Enrollment Page, or at Checkout Through the mobile app *By calling YOU, our Customer Care team *Customers must have a valid email to enroll

If they don’t have an account, one is created automatically. They’ll get a welcome email with: *How to sign in *How to reset their password *How to start using their benefits and perks

Terms & Conditions ! You MUST read the Terms & Conditions VERBATIM after every Celebrations Passport membership acceptance. ! This is a legal requirement for every phone enrollment.

Celebrations Passport App

The Celebrations Passport App provides our customers with a multi-branded shopping experience.

General Information

• Subscriptions are not supported on the app, however wine gifts and some clubs are available at limited capacity at this time. ​​​​ *Currently customers will be unable to personalize popcorn tins and Personalization Mall products through the app.

*Customers will not be able to use site specific promo codes at this time.

*You do not have to be a Celebrations Passport Member to use the app.

*Celebrations Passport Members will have to sign into the app using their membership in order to receive free standard shipping.

Lesson Summary

*Celebrations Passport gives customers free standard shipping, no service fees on florist deliveries, and extra perks to make shopping easier and more rewarding.

*Celebrations Passport benefits can’t be used on past orders, business accounts, Canadian or international orders, airline promotions, or when buying with a gift card.

*Program benefits include free standard shipping, no service charges, no minimums, members-only discounts, one price for 12 months, and immediate use after sign-up.

*Customers can join online (product page, checkout, enrollment page, mobile app) or by calling our Customer Care team.

How to Pitch Celebrations Passport Why Pitch Passport? Not every customer knows the value of Celebrations Passport.

*Confidently offer Passport when appropriate *Highlight membership benefits to the customer *Identify opportunities during the order to present Celebrations Passport

Lesson Summary *Your role is to highlight the value of Celebrations Passport to customers.

*Always read the Terms & Conditions verbatim after the customer accepts the membership. It's a legal requirement.

*Offer Passport when it adds clear value (e.g., high shipping costs), and use your judgment for sensitive occasions like sympathy and funeral.

*Review Article KA-03595 for more information on pitching Passport and selling guidelines.