PRIME EXCLUSIVE DISCOUNTS

Hello from Amazon Selling Partner Support,

We understand that -----

You can provide Prime Exclusive Discounts on both Prime (FBA and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) listings. However, your Prime Exclusive Discount must adhere to all specified criteria.

• The product must be in new condition.
• The product must have a rating of at least 3 stars, or no rating. This requirement may change for discounts that are specific to special 
      events such as Prime Day and Black Friday.
• The discount must be at least 10% off the non-member, non-promotional price (that is, your price or sale price, whichever is lower). This 
      requirement may change for discounts that are specific to special events such as Prime Day and Black Friday.
• The item is not a restricted product, nor is it offensive, embarrassing, or inappropriate.
• The Prime Exclusive Discounted price must beat the lowest price for the ASIN in the past 30 days. The lowest price in the last 30 days is the 
      lowest customer bought price for the ASIN in that period including all deals, promotional, and sale prices across all sellers.
• The product must comply with our customer product reviews policies. For more information, go to Customer product reviews policies.
• The product must comply with our pricing policies. For more information, go to Amazon policy on reference prices.
• The Prime Exclusive Discount price must be 5% lower than reference price (that is, List Price or Was Price). For more information, go to 
      Amazon policy on reference prices and Show a reference price on your products.
• Additional eligibility criteria for FBA offers:
• Additional eligibility criteria for seller-fulfilled offers are as follows:
	- Your account must have a late dispatch rate, and it must not be greater than 4% for the previous month before the deal starts.
	- Your account must have an order defect rate and it must not be greater than 1% for the previous month before the deal starts.
	- Your account must have a pre-fulfillment cancellation rate and it must not be greater than 0.5% for the previous month before the 
                deal starts.
	- Your disbursement reserve policy must be set to 7 days or more after delivery.
	- The item must be shipped for free.

Note: If the product doesn’t meet the above criteria, your discount won’t be published.

For more information related to Prime Exclusive Discount, you may visit the help page below:

Prime Exclusive Discount fee https://sellercentral.amazon.com/help/hub/reference/GVZXV3WZFCBR3VL2

Prime Exclusive Discount FAQ https://sellercentral.amazon.com/help/hub/reference/GPXVNNG52W63SFGK