ADD A PRODUCT
GTIN-- Global Trade Identification Number -- UPC, EAN and ISBN a. UPC- Universal Product Code - 12 digit codes b. EAN- European Article Number - international market place to US and Canada - 13 digits c. ISBN- International Standard Book Number - books that older than 1967 don't have ISBN - issued before Jan 01, 2007 consisted 10 digits or the ISBN 10 codes - issued after Jan 01, 2007 consisted 13 digits or the ISBN 13 codes
ASIN-- Amazon Standard Identification Number -- can't be found in products; provided by the amazon system -- 10 long characters that usually begin with BO -- in media products usually includes digits only
MEDIA PRODUCT-- BMVD/ Books Music Video and DVD
To create a listing in a particular ASIN needs to follow the process
ADDING A PRODUCT
STOCK KEEPING UNIT (SKU)- provided by the Selling Partner -
- same product have also same ASIN but
need to create a different SKU
HOW TO ADD AN EXISTING PRODUCT
- Navigate the ADD THE PRODUCT/ CATALOGUE.
- Search for the item by product identifier/ ASIN.
- Click SELL THIS PRODUCT.
- Product Information
- Confirmation message
INTRODUCTION TO THE DETAIL PAGE
a. product image b. product title c. brand name d. price e. bullet points- brief description of the item f. buy box/ add to cart/ buy now g, more buying choices h. product description- more information i. product information- technical description j. ASIN
Detail page can be controlled by:
- Different Selling Partners
- A Single Selling Partner
- Amazon
SP have reconciliation score: Internal: GFIX, US CE GL, QUERY EDITOR, SELLER SUPPORT; Selling Partner: BRAND REGISTRY, GOLD/ PLATINUM, PROFESSIONAL, INDIVIDUAL ; Retail: FC, RETAIL
SP have a RECONCILLATION SCORE: a. INTERNAL b. SELLING PARTNER
IIDP- Incorrect Information on the Detail Page
OUR POLICY IS TO ACT WHEN INFO ON THE DP:
- is incorrect
- violates DP rules
- misleading info
- grossly deviates from our category style guide
- negative feedbacks
STEPS IN UPDATING:
- UPDATE MANAGE INVENTORY PAGE
- submitting a correction
- 15 mins to 6 hrs. on updating