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Harry And David Brands Overview

Course Overview -Identify Harry & David brands and their unique characteristics. -Understand the occasions and emotions that drive customer purchases. -Navigate the Harry & David brands websites efficiently to locate products and information. -Recognize key products and what they are best known for, including gifts, gourmet foods, and seasonal favorites.

Harry and David: Life is a Gift, Share More.

Vital Choice: Healthy, Natural, Convenient.

Wolferman's Bakery: (Weather it's around the table or in the great outdoors.) Always Open, Always Good

Harry&David

Key Facts:

-America’s premier choice for gourmet gifts since 1934, offering fresh fruit and expertly crafted gift baskets.

-1,700+ acres of land dedicated to growing premium fruit. Approximately 14,000 tons of pears harvested each year.

-Approximately 14,000 (15,000) tons of pears harvested each year.

Vital choice: Built in 2001 by Alaska Fisherman

Mission: -Promote health and wellbeing through natural, sustainably harvested seafood.

Wolferman's Bakery 1888: 110+ years of baking -Since 1888, Wolferman's Bakery has upheld a tradition of excellence, crafting premium baked goods using time-tested recipes.

200+ Delectable Offerings -from signature English Muffins to specialty treats like, bagels, scones, and waffles, Wolferman's Bakery offers more than 200 indulgent selections. 14M+ Muffins Shipped Each year. -Customers can't get enough of our wide variety of English muffin flavors - from classic sourdough to blueberry, there's something for everyone.

Lesson Summary:

-Since 1934, Harry & David's focus has been delivering expertly crafted products backed by an extraordinary experience and unparalleled service, value, and variety.

-Vital Choice is built on a foundation of sustainability and diversity.

-Wolferman's Bakery delivers baked goods using the same delicious recipe the company was founded on over a century ago.

-Our guarantee is the strongest in the business and sets us apart from our competitors.

Understanding Emotions for Key Occasions:

Birthday:

-What Customers Want to Express: joy, celebration, appreciation, cheer, happiness Seasonal Occasions

-What Customers Want to Express: celebration, warmth, festivity, cheer, gratitude

Seasonal Occasions:

-What Customers Want to Express: celebration, warmth, festivity, cheer, gratitude

Anniversary:

-What Customers Want to Express: love, connection, intimacy, passion, appreciation

Harry & David: -Wine -Truffles -Gift Baskets and Towers -Gourmet Meals

-Celebrations and special occasions -Gifts that include wine, chocolate, or gourmet meals

Vital Choice: -Seafood -Salmon -Shellfish -Sustainable and health conscious options

-Seafood, shellfish, or salmon gifts -Healthy eating or sustainable food options

Wolferman's Bakery: -English Muffins -Scones -Waffles -Pastries

-Breakfast gifts or morning treats -Recipients who enjoy baked goods

Lesson Summary;

-Each brand has unique strengths that match different customer needs.

-Matching the right brand to the occasion and emotion creates a meaningful experience.

-Customers’ emotions drive their gift choices — pay attention to what they want to express.

-Listening carefully and connecting products, brand, and emotion helps you make the perfect recommendation.

(Navigating Our Brands)

Understanding Customer Shopping and Website Navigation:

How Customers Shop with Our Brands:

-Phone & Catalog Traditional shopping with a personal touch

-Website & Third Parties Online ordering from brand sites and partners

-Mobile Convenient shopping on your phone

-Retail Stores Physical locations for select brands

Medford, Oregon (Main Store) - Harry & David

CLUBS- 3,6,9,12 months

Harry & David product ends with X Vital Choice H Wolferman's W

Vital Choice

Many—but not all—Vital Choice products on the website include product labels, nutritional information, and storage and thawing instructions.

Lesson Summary:

-Customers shop in many ways — by web, phone, catalog, mobile, or in stores — and knowing this helps match gifts to their needs

-Key website features like the search bar, account/sign-in button, and chat option are easy to locate.

-Product codes help find items quickly. Brands are identified by the last letter: Harry & David = X, Vital Choice = H, Wolferman’s = W.

-Product pages show important details: product name, images, price, size or flavor, delivery info, descriptions, total weight, special features, and add-ons.

Discover the Products Behind the Brands; Learn Each Brand's Key Products and Strengths:

What we offer in Harry & David: -Gift Baskets & Boxes -Chocolates & Sweets -Fruit & Pears -Bakery -Gourmet Food -Wine -Pantry -Flowers & Home

Wine - Article KA-01230 Cheese - Article KA-01056 Fruits - Article KA-01440

32692X 27298X 30994X

VItal Choice:

-Wild Salmon -Wild White Fish -Canned & Pouched -Marine Supplements -Premium Meats & Meals -Food, Seasoning, & Organics -Subscriptions & More

Understand Our Products Your Guide to Salmon, Supplements, Shellfish, and Canned & Pouched Products:

-Vital Choice offers a variety of seafood and wellness products, including wild salmon, shellfish, supplements, and ready-to-eat products.

-Use Article KA-01886 to find product information and answers to common customer questions.

What we offer at Wolferman's Bakery:

-Gift Baskets & Boxes -English Muffins & Bagels -Pastries & Baked Goods -Gourmet Food & Pantry -Monthly Clubs

Understand Our Products: English Muffins - Article KA-03619 Storage and prep - Article KA-04864

Lesson Summary:

-Each brand has unique offerings — Knowing what each brand sells helps you match gifts to customer needs.

-Highlight standout products — Focus on key items like wine, cheese, and fruit; English muffins; and seafood to guide recommendations.

-Understand preparation, storage, and serving — Details on how products are enjoyed help you provide useful, accurate advice.

-Connect knowledge to customer choice — Using what you’ve learned about products ensures every recommendation feels informed and personalized.